Online Selling – Do or Die?
Consumer habits are changing and so too is software innovation. Artificial Intelligence and the internet of things (IoT) have had an impact on the retail world as we’ve known it.
The consumer now has information at their fingertips anywhere anytime so the bricks and mortar store retailer needs to compete with this in order to keep trading successfully. It is not the end for these retailers but they need to adapt to the new style of shopping. The change needs to be sooner rather than later. If consumers have the ability to buy your products online from your store you won’t miss out on these sales. As the survey below shows, 70% of respondents are buying once or multiple times a month online. Retailers with poor or no webstore presence are missing out.
Telstra and Neto conducted a survey in the past year of 1001 online shoppers and data from a sample of 1000 merchants across a few industry types and the results were:
This study made us research into the best solutions we can offer to our clients to help them become a today retailer with the right tools and Neto fits the bill as an option.