How to develop a marketing strategy in 8 easy steps

If you’re serious about getting the best value you can for your marketing budget, you’ll need to develop a plan.   Here are eight simple steps for making your marketing efforts that little bit more effective. 1. Get to know your customers Firstly, you need to identify your target market. You probably have an idea of who buys from you but make sure you: Define your target market in detail. Write…  Read more

Further JobKeeper changes expected

7th August 2020 You may have heard the news that Treasurer Josh Frydenberg has announced the government will expand the JobKeeper scheme again. This comes a few weeks after announcements of JobKeeper 2.0 to start at the end of September. Below is a roundup of what has been announced and what we expect to see, but please note that this is not legislated yet and is still subject to change.…  Read more

Do You Need More Than An Accounting System To Manage Your Manufacturing?

We often meet business owners who are using their accounting system to manage their manufacturing.  Sometimes this works well enough for small businesses, other times it creates more work than is acceptable. The problem is that small business accounting systems aren’t built specifically for a business with manufacturing and the complexities this can bring.   But the people who use these systems don’t always know what they are missing out on.…  Read more

Tips for Small Businesses to Boost Sales During a Pandemic

2020 started with real hope and optimism.  We planned for the year ahead to be better than the last– but then, COVID-19 happened and with that came massive changes to not just us but the whole world. This pandemic has disrupted the way we behave, interact, shop, work, and transact. It has not favoured just a stream,  a group or a few select or a minority group.  Businesses of all…  Read more

COVID-19 Business Update – 6 August 2020

Welcome back to our Weekly Digest. We hope you and your family are safe and doing well. Read on for this week’s update. Support for Victorian businesses As you have probably heard, the Victorian Government has announced updated restrictions for Melbourne and regional Victoria to help slow the spread of COVID-19. Stage 4 restrictions started from 6pm on Sunday 2 August for metropolitan Melbourne. Stage 3 restrictions are in place…  Read more

Do your apps integrate with your accounting software?

Are your Apps talking to your accounting software, MYOB, Xero or QBO?  Have you been struggling to connect these applications and finding that you have additional data processing and having to double handle information?  It is not easy to achieve a seamless integration and quite often clients attempt this on their own only to later discover that their financials do not make much sense or, their accountant has many questions…  Read more

Do you have a business online presence? Here’s 3 simple ways to build one

With the changing landscape we are seeing more and more people setting up an online business.  COVID-19 has disrupted the workforce so running an online business offers flexibility to work from home and be your own boss.  Running your own business may seem overwhelming however, the benefits it offers can be fulfilling. Here are 3 tips to help increase your online business presence and to be that successful entrepreneur you…  Read more

Does Your Current Accounting System Manage Your Stock Well? If Not, Explore Your Options

We often meet business owners who are using their accounting system in order to manage their stock.  Sometimes this works perfectly well for small businesses, other times it creates more work than is acceptable. The problem is that accounting systems aren’t built specifically for a business with stock.   But the people who use these systems don’t always know what they are missing out on. What are the benefits of using…  Read more

COVID-19 Business Update – 30 July 2020

How fast these weeks roll past!  Welcome to another Weekly Digest.  We hope you and your family are safe and doing well.  Here is this week’s update. JobKeeper Changes Coming in September Last week Prime Minister Scott Morrison announced the JobKeeper wage subsidy scheme will be extended from September through to March next year, with some changes. Please be aware there are still plenty of “unknowns” surrounding the next steps,…  Read more

Our latest COVID-19 Business Update – 23 July 2020

Welcome to another Weekly digest. We hope you and your family are navigating these uncertain times safely and doing well.  Read on for this week’s update. Government announced JobKeeper changes coming in September This week Prime Minister Scott Morrison announced the JobKeeper wage subsidy scheme will be extended from September through to March next year, but, with some changes.  This comes as businesses continue to struggle and as an increase…  Read more

JobKeeper changes coming in September

The government has announced changes to the JobKeeper scheme. The Treasury’s review found that the subsidy was still “needed” but required a “test to ensure that JobKeeper is well targeted”. Be prepared This means there will be changes to your current situation and your entitlements will be affected. The details of the changes are being announced now and we will ensure our clients are fully informed as to how this…  Read more

Do you have more questions this tax time?

What a year! We don’t need to tell you that this year has been “unprecedented”.  With so many stimulus packages, support programs, grants, tax breaks, tax changes and business shutdowns this financial year is set to be like none other we’ve ever seen before. 2 Peas and Bookkeepers4U first and foremost appreciate your support and patience as we continue to wade through the various programs and what they mean for…  Read more

COVID-19 Business Update – 16 July 2020

Welcome to another 2 Peas Weekly Digest.  We hope everyone is safe and practising social distancing measures.  Here’s this weeks updates. Government Is Tightening Restrictions As COVID-19 Cases Sour And Top 10,000 Restrictions have tightened back up in some states in an attempt to contain a fresh outbreak of COVID-19 in the country’s southeast, which pushed the total number of cases in the country beyond 10,000. While Australia has avoided…  Read more

JobKeeper, are you eligible to opt in?

Many Australian businesses affected by the impact of COVID-19 impact have been offered a lifeline by the government with their JobKeeper program amongst other available grants. For those of you who are still not sure about your eligibility or what the program actually is about we have put together some information that may help you. Given the latest Victorian lockdown measures and the impact this is having on our economy…  Read more

COVID-19 News and Business Update – 8 July 2020

Welcome back to our Weekly Digest. We hope you and your family are safe and doing well. Read on for this week’s update. Melbourne back into Lockdown! As the spread of COVID-19 persists in Melbourne and Victoria the State Government has announced all postcodes in Melbourne and Victoria must adhere to further strict lockdown measure for the next 6 weeks. VIC-NSW Border Closed for the First Time in 100 Years…  Read more

How your business can thrive during a recession

Every person in society fears a recession and those of whom experienced it are fearful of it occurring again or the likely chance of losing everything. With a recession can come massive job losses, jobs become harder to find, and wages freeze, which means consumers bunker down and spend less– often worsening the economic slowdown with out realising. For many businesses, small businesses, recessions can be brutal.  Just take for…  Read more

COVID-19 Business Update – 1 July 2020

Welcome back to another Weekly Digest. Read on for this week’s update. State grants and support programs Each state and territory has announced various grants and assistance packages which you may be eligible for. You can find a roundup of these grants on the Government’s Business website. Alternatively, you can also contact us so we can discuss which options are most suitable for your business based on your eligibility and…  Read more

How to create an effective marketing budget

If I received a dollar for every time someone asked me “How much should I spend on marketing?” I would be rich!  Many business owners find it difficult to determine what is a good budget for marketing and quite often leave it out of the equation.  Working out how much to spend can be a little tricky. Here are 5 ways to work out a marketing budget for the year. …  Read more

Why it’s important to benchmark your business

The success of a business boils down to how much profit you make.  As we all know, finances are an important part of a company’s overall success.  You simply must bring in more cash than you spend otherwise your business will not survive.  Although profit is an important metric there are other ways to benchmark and measure your business success. 3 important measures business owners should consider in order to…  Read more

COVID-19 Business Update – 24 June 2020

How quickly the weeks rollover, welcome to another Weekly Digest. Hopefully you and your family are safe and well.  Here is this week’s update. Cash Flow Boost 2 is about to be released If you received the first cash flow boost, you’ll automatically receive an additional cash flow boost once you lodge your activity statements for each month or quarter period from June to September 2020. The amount will be…  Read more